How to set your Vinted prices: method and 2026 pricing grid

Price is the variable that decides everything on Vinted. Too high, and your item sits online for weeks without a single offer. Too low, and you sell fast but lose money -- and cheapen the piece. The right price sits between the two: the one the market is ready to pay, right now.

This guide gives you a concrete method for setting your prices, a pricing grid by brand tier, and the strategies to adjust smartly over time. If you sell on consignment, pricing matters even more: it directly affects your commission and how happy your consignors are.

The market-price method

Forget the retail price. Forget what you paid. The only price that counts is the one that similar items have actually sold for on Vinted. That is the market price.

Here is how to find it in 3 minutes:

1. Search for the item on Vinted -- type the brand, model and size into the search bar
2. Turn on the "sold items" filter -- this is the only filter that matters, because it shows real transaction prices, not the prices sellers wish for
3. Note the last 5 to 10 sale prices -- for items in a condition comparable to yours
4. Work out the average -- that is your reference price
5. Adjust for condition -- new with tags: +20 %. Very good condition: the average price. Good condition: -10 to 15 %

This method takes 3 minutes per item. It is the best time investment you can make. A well-priced item sells on average 3 times faster than one priced by guesswork.

Pricing grid by brand tier

Not every brand resells at the same ratio. Here are the percentages of the retail price you can expect on Vinted in 2026, tier by tier.

These ranges assume an item in very good condition with good photos. Condition, season and current demand move the price within the range.

Shipping: in the price or on top?

Simple rule: do not include it. On Vinted, shipping is paid by the buyer on top of the listed price. If you inflate your price by 4 euros to "cover" shipping, your item looks more expensive in the search results and in the price filters.

Exception: on pieces under 5 euros, some sellers include shipping to keep the total cost (price + shipping) below a psychological threshold. But in general, keep your price clean and let the buyer pay the shipping.

The psychological pricing strategy

Psychological pricing works on Vinted too. The principle: a price ending in 9 feels significantly cheaper than a round price.

• 19 euros instead of 20 euros
• 29 euros instead of 30 euros
• 49 euros instead of 50 euros

The difference is one euro, but the impact on perception is real. An item at 19 euros falls into the "under 20 euros" filter that many buyers use. An item at 20 euros does not.

Another technique: the non-round price. An item at 17 euros gives the impression it was calculated to the last cent, which builds trust. A round price like 20 euros feels more arbitrary.

When and how to lower your prices

An item that has not sold after 30 days needs adjusting. This is not a failure: it is how the market normally works. Timing is key.

First markdown: day 30

Cut the price by 10 to 15 % from the original. Go from 25 to 22 euros, or from 45 to 39 euros. This markdown revives the item's visibility in the Vinted algorithm and sends a notification to everyone who favourited it.

Second markdown: day 60

Cut the price by 20 to 25 % from the original. Go from 25 to 19 euros, or from 45 to 35 euros. At this stage, if the item still is not moving, the problem may also lie with the photos or the title.

Beyond 90 days

Three options: one last aggressive markdown (-30 to 40 % of the original price), a full relist with new photos and a new title, or simply pulling it. An item unsold for 3 months ties up space and time for nothing.

For those who run consignment to make money on Vinted, these markdowns should be planned in the agreement with the consignor. No surprises, no disputes.

Consignment: who sets the price?

The seller. Always. The consignor can suggest a figure ("I would like at least 30 euros for this dress"), but the final say goes to the person who knows the Vinted market day in, day out.

Why? Because consignors systematically overestimate the value of their pieces. A Zara jacket bought for 70 euros two years ago is not worth 50 euros on Vinted. It is worth 15 to 20. If you let the consignor set the price, the item will not sell, and you will both have wasted your time.

Your consignment agreement should state:

• The seller sets the listing price
• The seller can lower the price by X % after 30 days without notifying the consignor
• For any markdown above Y %, the consignor's agreement is required
• If the consignor refuses the markdown, the piece is returned

This clear framework avoids friction and speeds up sales. Your credibility rests on your results: if you sell fast and at the right price, consignors trust you.

The mistake of pricing too low vs too high

Both mistakes have a cost, but not the same one.

Price too low: you sell fast, but you lose money on every sale. Worse, you cheapen the piece in the eyes of the buyer and the consignor. A consignor who sees their Sezane dress sold for 25 euros instead of 60 will not come back. And you send a signal to the market that your pieces are "low-end".

Price too high: the item stalls, and you waste time on relists and successive markdowns. But at least you can always come down. The reverse move -- raising a price -- is impossible on Vinted without relisting the item.

In short: better to start 10 % too high and come down than to start 10 % too low and sell at a loss. The market-price method removes this dilemma in 90 % of cases.

FAQ

What price should you sell for on Vinted in 2026?

The right price is the one that similar items have actually sold for recently. Use the "sold items" filter on Vinted to see real market prices. As a rule of thumb, an item in good condition sells for 30 to 50 % of its retail price for mainstream brands, and 40 to 70 % for premium and luxury brands.

Should shipping be included in the Vinted price?

No, do not include it in the listed price. On Vinted, shipping is paid by the buyer on top of the price. If you inflate the price to cover shipping, your item looks more expensive in the search results and gets fewer clicks.

When should you lower your price on Vinted?

First markdown after 30 days with no sale: cut it by 10 to 15 %. Second markdown after 60 days: cut it by 20 to 25 % from the original price. Beyond 90 days, rethink the item: poor photos, a weak title, or simply an item that will not sell at that price.

In consignment selling, who sets the price: the seller or the consignor?

The seller sets the final price. They know the Vinted market and the real selling prices. The consignor can suggest a figure, but the seller must keep the final say. This should be written into the consignment agreement to avoid disputes.

How do you know if your Vinted price is too high?

Three signals: the item has more than 50 views but zero offers, it has been listed for more than 30 days without a like, or you only receive offers below 50 % of the listed price. In these cases your price is out of step with the market and needs to come down.